Perhaps I'd Like To Design Cars, But

The Goal Of Apple Is Not To Make Money But To Make Really Nice Products, Really Great Products.

One Of The Hallmarks Of The Team Is This Sense Of Looking To Be Wrong. It's The Inquisitiveness, And Sense Of Exploration. It's About Being Excited To Be Wrong, Because Then You've Discovered Something New.

Really Great Design Is Hard. Good Is The Enemy Of Great.

A Small Change At The Beginning Of The Design Process Defines An Entirely Different Product At The End.

When Our Tools Are Broken, We Feel Broken. And When Somebody Fixes One, We Feel A Tiny Bit More Whole.