When Our Tools Are Broken, We Feel

If You Are Truly Innovating, You Don't Have A Prototype You Can Refer To.

The Best Design Explicitly Acknowledges That You Cannot Disconnect The Form From The Material - The Material Informs The Form.

We’re Surrounded By Anonymous, Poorly Made Objects. It’s Tempting To Think It’s Because The People Who Use Them Don’t Care - Just Like The People Who Make Them. But What We’ve Shown Is That People Do Care. It’s Not Just About Aesthetics. They Care About Things That Are Thoughtfully Conceived And Well Made. We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.

It Feels Like Each Time We Are Beginning At The Beginning, In A Really Exciting Way.

The Word Design Is Everything And Nothing. The Design And The Product Itself Are Inseparable.