Really Great Design Is Hard. Good Is

There Is Beauty When Something Works And It Works Intuitively.

We Try To Solve Very Complicated Problems Without Letting People Know How Complicated The Problem Was.

If Something Is Not Good Enough, Stop Doing It.

Very Often Design Is The Most Immediate Way Of Defining What Products Become In People's Minds.

It's Very Easy To Be Different, But Very Difficult To Be Better.