Jonathan Ive Quotes

In Our Quest To Quickly Make Three-dimensional Objects, We Can Miss Out On The Experience Of Making Something That Helps Give Us Our First Understandings Of Form And Material, Of The Way A Material Behaves--'i Press Too Hard Here, And It Breaks Here' And So On. Some Of The Digital Rendering Tools Are Impressive, But It's Important That People Still Really Try And Figure Out A Way Of Gaining Direct Experience With The Materials.

My Father Was A Very Good Craftsman. He Made Furniture, He Made Silverware And He Had An Incredible Gift In Terms Of How You Can Make Something Yourself.

Apple's Goal Isn't To Make Money. Our Goal Is To Design And Develop And Bring To Market Good Products.

I Get An Incredible Thrill And Satisfaction From Seeing Somebody With Apple’s Tell-tale White Earbuds. But I’m Constantly Haunted By Thoughts Of, Is It Good Enough? Is There Any Way We Could Have Made It Better?

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!

When You're Trying To Solve A Problem On A New Product Type, You Become Completely Focused On Problems That Seem A Number Of Steps Removed From The Main Product. That Problem Solving Can Appear A Little Abstract, And It Is Easy To Lose Sight Of The Product.

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

Apple's Jony Ive Describes His "fanatical" Approach To Design In New Interview

Titles Or Organizational Structures, That’s Not The Lens Through Which We See Our Peers.

The Computer Industry Is Creatively Bankrupt.

When Our Tools Are Broken, We Feel Broken. And When Somebody Fixes One, We Feel A Tiny Bit More Whole.

The Memory Of How We Work Will Endure Beyond The Products Of Our Work.