The Goal Of Apple Is Not To

The Most Important Thing Is That You Actually Care, That You Do Something To The Very Best Of Your Ability

It's One Of The Curses Of Designing That When You Look At Anything, You're Constantly Thinking, Why? Why - Why Was It Designed Like That, And Not Like This?

Apple Stood For Something And Had A Reason For Being That Wasn't Just About Making Money.

There's No Other Product That Changes Function Like The Computer.

In Our Quest To Quickly Make Three-dimensional Objects, We Can Miss Out On The Experience Of Making Something That Helps Give Us Our First Understandings Of Form And Material, Of The Way A Material Behaves--'i Press Too Hard Here, And It Breaks Here' And So On. Some Of The Digital Rendering Tools Are Impressive, But It's Important That People Still Really Try And Figure Out A Way Of Gaining Direct Experience With The Materials.