I Cook For A Living; I'm Not

We're Fragile, Fragmented Souls Who Are Very Sensitive To Criticism.

We Outsmarted Ourselves And Raised The Bar Even Higher, I Think.

The Kids Now, On "junior," We Educate The Parents And It's Quite A Fascinating Turnaround. You Can Just See The Parents Thinking, "s - , 10 Years Ago I Was Eating So Bad, And Now I'm Seeing It Through The Eyes Of My Kids At 9, 10 Years Of Age." There Is An Upside To That Side Of Reality Tv. It's Not All Negative.

There's Nothing New. I Think That's The Weird Thing For Me. Over The Last Couple Of Months, The Keep-fit Shows, And Then At The End Of It You Get To Lose Weight And One Of You Is Going To Win A Million Dollars - That's Not Real. In Many Ways, Even 10 Years Ago That Wouldn't Have Worked.

Focus On Your Customers And Make That Restaurant Synonymous To Where You Are In Terms Of Area.