Consumers Around The World Are More Aware

Effectively, Change Is Almost Impossible Without Industry-wide Collaboration, Cooperation And Consensus.

There Is A Fundamental Shift That Social Media Necessitates In Business Today - The Need To Transition From 'me First' To 'we First' Thinking.

As More People Use Social Media To Tell The Story Of The Future, The Wants And Needs Of More People Will Be Reflected.

If A Brand Wants To Build Social Communities, Capital And Influence, It Must Become The Chief Celebrant Of Its Community, Not Its Celebrity. This Simple Shift In Approach Unlocks Enormous Transformative Potential For Brands.

And If You Look At The Reality In The United States, Where You Have More Than 40 Million People Below The Poverty Line And 42 Million On Food Stamps, And Then You Look At Poverty Around The World, Clearly The Way We're Running The Engine Of Capitalism Is Not Serving Us Well.