The Future Of Profit Is Purpose.

Often Motivated By A Desire To Maintain The Existing Status Quo, Sloth Almost Cost The U.s. Its Auto Industry, As It Refused For Decades To Build Fuel-efficient Cars To Compete With Japanese, Korean And European Imports.

The Leverage And Influence Social Media Gives Citizens Are Rapidly Spreading Into The Business World.

Let's Hope Brands Recognize That The True Power Of This Technology Is Not Its Reach But Its Ability To Communicate Substance That Adds Meaning To Our Lives. Otherwise, Brands Will Be Investing In Technology That Consumers Simply Won't Buy.

More Than Ever Before, Consumers Have The Ability To Unify Their Voices And Coalesce Their Buying Power To Influence Corporate Behaviors.

Executives Can No Longer Hide Behind The Corporate Veil. They Need To Be Accountable For What Their Companies Do, Because Entities Are Responsible For Socially Irresponsible Behavior.