The Future Of Profit Is Purpose.

Business Practices And How We Treat The Planet Are Also In Desperate Need Of Re-humanization.

Like All Technology, Social Media Is Neutral But Is Best Put To Work In The Service Of Building A Better World.

The Creative Destruction That Social Media Is Currently Unleashing Will Change More Than Technology Or The Leader Board Of The Fortune 100. It Is Driving A Qualitative Shift In The Nature Of Relationships Between Brands And Their Customers.

A Social Contract Is The Way Out Of This Dilemma For Corporations That Want To Lead In The 21st Century By Showing Consumers How Seriously They Take Customer Loyalty And Goodwill.

The Most Potentially Transformative Impact Of Social Media Is Its Ability To Encourage Brands To Marry Profit And Purpose. The Reason Brands Participate Is That Such Outreach Earns Those Companies Social Currency Enabling Them To Start Or Participate In Conversations That Connect Them To Consumers In Meaningful Ways.