The Future Of Profit Is Purpose.

What Today's Business Reality Makes Clear Is That Brands Cannot Survive In A Society That Is Failing Economically, Socially, Ethically, And Morally.

Executives Can No Longer Hide Behind The Corporate Veil. They Need To Be Accountable For What Their Companies Do, Because Entities Are Responsible For Socially Irresponsible Behavior.

Ceos Must Embrace The Role Of Serving As The Public Face Of The Company To Their Customer Community And The Marketplace At Large.

Without Question, Ceos, Executives And Employees In Companies In The United States And Around The World Have Rallied To Face The Challenge Of A Social Media Marketplace.

Work With Your Competitors When The Interest Of The Community And Planet Are At Stake.