The Future Of Profit Is Purpose.

Brands Must Be Very Specific In Their Choice Of Social Media Platforms Through Which To Communicate Their Csr Or Cause Messaging.

For Decades, Media Companies Have Largely Controlled The Tools Through Which Consumers Were Told What To Buy, Wear Or Think. Now Consumers Possess The Same Ability To Produce, Distribute And Curate Content And Distribute It To Their Peers In Real Time Across Social Media Platforms.

The Simple Act Of Saying 'thank You' Is A Demonstration Of Gratitude In Response To An Experience That Was Meaningful To A Customer Or Citizen.

Refuse To Accept The Belief That Your Professional Relevance, Career Success Or Financial Security Turns On The Next Update On The Latest Technology. Sometimes It's Good To Put The Paddle Down And Just Let The Canoe Glide.

Social Media Is Not An End In Itself. It's Just Another Tool To Reach People.