The Keys To Brand Success Are Self-definition,

When Something Works For You Or Another Brand, Ask Yourself, 'why?' Then Don't Copy It But Think About What You Can Do That's Unique To You And Better.

How Well You Tell Your Story Determines How Well Your Customers Tell Your Story.

There Is An Overwhelming Amount Of Information Available To Us All On The Web Each Day, Not To Mention What Is Shared With Us By Our Family, Friends, Fans, And Followers. This Necessitates The Need To Filter Through All That Information And To Decide For Ourselves Where To Put Our Attention.

Find The Human In The Technology. The Currency Marketers Trade In Has Not Changed Even If The Methods Have. Emotion Is What We Exchange.

Like All Technology, Social Media Is Neutral But Is Best Put To Work In The Service Of Building A Better World.