The Keys To Brand Success Are Self-definition,

Move Your Personal Investments And Retirement Funds To Socially Responsible Investment (sri) Funds That Support Only Those Corporations That Uphold Higher Standards Of Behavior. Returns On Sri Funds Are Usually Equal To, If Not Better Than, Many Of The Well-known Traditional Mutual Funds.

More And More Companies Are Reaching Out To Their Suppliers And Contractors To Work Jointly On Issues Of Sustainability, Environmental Responsibility, Ethics, And Compliance.

Corporate America Cannot Afford To Remain Silent Or Passive About The Downward Spiral We Are Undergoing. It Cannot Turn A Blind Eye To How Difficult The Experience Of Life Is For So Many Of Their Customers.

Everyone Living Under The Social Contract We Call Democracy Has A Duty To Act Responsibly, To Obey The Laws, And To Abandon Certain Types Of Self-interested Behaviors That Conflict With The General Good.

In The Coming Years, If Not Sooner, Social Media Will Become A Powerful Tool That Consumers Will Aggressively Use To Influence Business Attitudes And Force Companies Into Greater Social Responsibility - And, I Suggest, Move Us Towards A More Sustainable Practice Of Capitalism.