Ceos Must Embrace The Role Of Serving

Accept That The Moment You Buy Your Latest Ipad, Iphone, Tablet, App Or Game It Will Be Promptly Followed By A Vastly Improved And Sleeker Looking Version.

It Is A Truly Powerful Phenomenon When A Brand Makes A Stand For What It Believes In.

If A Brand Wants To Build Social Communities, Capital And Influence, It Must Become The Chief Celebrant Of Its Community, Not Its Celebrity. This Simple Shift In Approach Unlocks Enormous Transformative Potential For Brands.

Brands Must Empower Their Community To Be Change Agents In Their Own Right. To That End, They Need To Take On A Mentoring Role. This Means The Brand Provides The Tools, Techniques And Strategies For Their Customers To Become More Effective Marketers In Achieving Their Own Goals.

Business Practices And How We Treat The Planet Are Also In Desperate Need Of Re-humanization.