You Can't Shrink Your Way To Greatness!

Just Because The Tide Is Out, Doesn't Mean There Is Less Water In The Ocean.

The Mistake So Many Marketers Make Is That They Conjoin The Urgency Of Making Another Sale With The Timing To Earn The Right To Make That Sale. In Other Words, You Must Build Trust Before You Need It. Building Trust Right When You Want To Make A Sale Is Just Too Late.

Everyone Has Failed, Everyone Has Misspoken, Everyone Has Meant Well But Done The Wrong Thing. Your Favorite Restaurants, Cafes And Books Have All Gotten A One-star Review Along The Way. No Brand Is Perfect, No Individual Can Pretend To Be Either. Perfect Can't Possibly Be The Goal, We're Left With Generous, Important And Human Instead.

You Can Listen To What People Say, Sure. But You Will Be Far More Effective If You Listen To What People Do.

Ideas That Spread Win.