The Way You Make Something Happen Is

A Brand That Stands For What All Brands Stand For Stands For Nothing Much.

We’ve Been Trained To Prefer Being Right To Learning Something, To Prefer Passing The Test To Making A Difference, And Most Of All, To Prefer Fitting In With The Right People, The People With Economic Power. Now It’s Your Turn To Stand Up And Stand Out.

Our Best Work Can't Possibly Appeal To The Average Masses, Only Our Average Work Can. Finding The Humility To Happily Walk Away From Those That Don't Get It Unlocks Our Ability To Do Great Work.

The Unhappy Theory Of Business Ethics Is This: You Have A Fiduciary Responsibility To Maximize Profit. Period. To Do Anything Other Than That Is To Cheat Your Investors. And In A Competitive World, You Don't Have Much Wiggle Room Here.

An Artist Is Someone Who Uses Bravery, Insight, Creativity, And Boldness To Challenge The Status Quo. And An Artist Takes It Personally.