In Other Words, If You Don't Take

Plans Are Great, But Missions Are Better.

Marketing Is The Way Your People Answer The Phone, The Typesetting On Your Bills And Your Return Policy.

Our Cultural Instinct Is To Wait To Get Pickedno One Is Going To Pick You. Pick Yourself.

Most Of Your Competition Spend Their Days Looking Forward To Those Rare Moments When Everything Goes Right. Imagine How Much Leverage You Have If You Spend Your Time Maximizing Those Common Moments When It Doesn't.

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.