What You Do For A Living Is

Confusion Sets In When You're Not Sure If Your Product Or Service Is Bought Or Sold, Or Worse, If You Are A Salesperson Just Waiting For People To Buy.

The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.

For Most Modern Marketers, Quantity Isn't The Point. What Matters Is To Matter. Lives Changed. Work That Made An Actual Difference. Connection.

The Goal Is To Be On The Hook, Not To Let Someone Else Do The Scary Parts.

If You're Remarkable It's Likely That Some People Won't Like You.