When You Put Your Ideas In The

The Goal In Blogging/ Business/ Inspiring Non-fiction Is To Share A Truth, Or At Least A Truth As The Writer Sees It. To Not Just Share It, But To Spread It And To Cause Change To Happen. You Can Do That In At Least Three Ways: With Research (your Own Or Reporting On Others), By Building And Describing Conceptual Structures, Or With Stories That Resonate.

If You're Not Upsetting Anyone, You're Not Changing The Status Quo.

The Only Way To Get What You're Worth Is To Stand Out, To Exert Emotional Labor, To Be Seen As Indispensable, And To Produce Interactions That Organizations And People Care Deeply About.

Doing Justice To The Work Is Your Task, Not Setting A World Record.

The Way You Make Something Happen Is To Do Something That A Fool Could Screw Up.