The Instinct To Produce Great Work Doesn't

Playing The Game Is A Form Of Winning The Game. In Those Competitions, We Win By Being Resilient.

Acknowledge To Yourself That The Factory Job Is Dead. Having A Factory Job Is Not A Natural State. It Wasn't At The Heart Of Being Human Until Very Recently. We've Been Culturally Brainwashed.

Confusion Sets In When You're Not Sure If Your Product Or Service Is Bought Or Sold, Or Worse, If You Are A Salesperson Just Waiting For People To Buy.

Repeating Easy Tasks Again And Again Gets You Not Very Far. Attacking Only Steep Cliffs Where No Progress Is Made Isn’t Particularly Effective Either. No, The Best Path Is An Endless Series Of Difficult (but Achievable) Hills.

Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely To Be Worth The Journey. Persist.