The Instinct To Produce Great Work Doesn't

Choices Lead To Habits. Habits Become Talents. Talents Are Labeled Gifts. You’re Not Born This Way, You Get This Way.

Pain S The Truth Of Art. Art Is Not A Hobby Or A Pastime. It Is The Result Of An Internal Battle Royal, One Between The Quest For Safety And The Desire To Matter.

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

Catering To The Passionate Is Exactly What You Should Do.