What People Want Is The Extra, The

The Weird Set An Example For The Rest Of Us. They Raise The Bar. They Show Us Through Their Actions That In Fact We're Wired To Do The New, Not To Comply With Someone A Thousand Miles Away.

One Way To Sell A Consumer Something In The Future Is Simply To Get His Or Her Permission In Advance.

It's Uncomfortable To Resist The Urge To Settle.

The Problem With Requiring People To Be Loud And Angry To Get Things Done Is That You're Now Surrounded By People Who Are Loud And Angry.

Good Marketers Tell A Story.