Set A Goal, And In Small, Consistent

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.

The Cul-de-sac ( French For "dead End" ) ... Is A Situation Where You Work And Work And Work And Nothing Much Changes

Don't Scale Because You Think There's A Pot Of Gold Over That Rainbow. Scale Because You're Ready And Eager To Do Heroic Work, Every Day, Forever.

A Well-defined Backup Plan Is Sabotage Waiting To Happen. Why Push Through The Dip, Why Take The Risk, Why Blow It All When There's The Comfortable Alternative Instead? The People Who Break Through Usually Have Nothing To Lose, And They Almost Never Have A Backup Plan.