The Person Who Fails The Most Wins.

One Way To Work The System Is To Work The System. The Other Way Is To Refuse To Work It.

Emotions Are Far More Contagious Than Any Disease. A Smile Or A Panic Will Spread Through A Group Of People Far Faster Than Any Virus Ever Could. When You Walk Into The Office Or A Negotiation, Then, Wash Your Bad Mood Away Before You See Us. Don't Cough On Us, Don't Sneeze On Us, Sure, But Don't Bring Your Grouchiness, Your Skepticism Or Your Fear In Here Either. It Might Spread.

The Art Of Good Decision Making Is Looking Forward To And Celebrating The Tradeoffs, Not Pretending They Don't Exist.

Piracy Is Not The Problem, Obscurity Is.

The Market ... Demands A Signal From You That You're Serious, Powerful, Accepted, And Safe.