You're Competing Against People In A State

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

The Future Isn't So Much About Absorbing Or Tolerating Change, It's About Making Change.

The Question Isn’t Whether Or Not You Should Wait To Be Picked, The Question Is Whether You Care Enough To Pick Yourself.

The Edge Is A Great Place To Be. Inside The Box Is Too Dark. Outside The Box, There's No Leverage. But On The Edge Of The Box, You Can Get Things Done!