Too Many Ads That Try Not To

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.