Too Many Ads That Try Not To

Products Are Made In The Factory, But Brands Are Created In The Mind.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.