Too Many Ads That Try Not To

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

Advertising Is The Ability To Sense, Interpret... To Put The Very Heart Throbs Of A Business Into Type, Paper And Ink.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Friction Makes Sparks And Sparks Start Creative Conflagrations.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.