Creative Ideas Flourish Best In A Shop

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

Before You Can Have A Share Of Market, You Must Have A Share Of Mind.

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.