Fun Without Sell Gets Nowhere, But Sell

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

Friction Makes Sparks And Sparks Start Creative Conflagrations.

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.