I Think A Smart Woman Can Sell

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

I Have Learned That You Can’t Have Good Advertising Without A Good Client, That You Can’t Keep A Good Client Without Good Advertising, And No Client Will Ever Buy Better Advertising Than He Understands Or Has An Appetite For.

Keep It Simple. Let's Do The Obvious Thing -the Common Thing- But Let's Do It Uncommonly Well.

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.