I Think A Smart Woman Can Sell

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.