I Think A Smart Woman Can Sell

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

A Good Ad Which Is Not Run Never Produces Sales.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.