I Think A Smart Woman Can Sell

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.