Plan The Sale When You Plan The

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.

Products Are Made In The Factory, But Brands Are Created In The Mind.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

I Regard A Great Ad As The Most Beautiful Thing In The World.

Friction Makes Sparks And Sparks Start Creative Conflagrations.