Plan The Sale When You Plan The

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.