Plan The Sale When You Plan The

I Regard A Great Ad As The Most Beautiful Thing In The World.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.