Plan The Sale When You Plan The

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

Plan The Sale When You Plan The Ad

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

A Good Ad Which Is Not Run Never Produces Sales.