There Is No Such Thing As A

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.