There Is No Such Thing As A

Plan The Sale When You Plan The Ad

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

The Work Of An Advertising Agency Is Warmly And Immediately Human. It Deals With Human Needs, Wants, Dreams And Hopes. Its 'product' Cannot Be Turned Out On An Assembly Line.

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.