I Am Often Asked How I Got

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

The Greatest Thing To Be Achieved In Advertising, In My Opinion, Is Believability, And Nothing Is More Believable Than The Product Itself.

When You Reach For The Stars You May Not Quite Get One, But You Won't Come Up With A Handful Of Mud Either.

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.