I Am Often Asked How I Got

There's No Such Thing As 'hard Sell' And 'soft Sell.' There's Only 'smart Sell' And 'stupid Sell.'

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

Whether Or Not The Standard Of Living Made Possible By Mass Production And In Turn By Mass Circulation, Is Supported By And Filled With The Work Of Us Hucksters, I Guess Is Something That Only History Can Decide.

A Good Ad Which Is Not Run Never Produces Sales.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.