I Am Often Asked How I Got

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.

I Regard A Great Ad As The Most Beautiful Thing In The World.

Keep It Simple. Let's Do The Obvious Thing -the Common Thing- But Let's Do It Uncommonly Well.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.