I Am Often Asked How I Got

The Sole Purpose Of Business Is Service. The Sole Purpose Of Advertising Is Explaining The Service Which Business Renders.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.