I Am Often Asked How I Got

There Is No Such Thing As A Permanent Advertising Success.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

Plan The Sale When You Plan The Ad

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'