When You Reach For The Stars You

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

I Have Learned That Trying To Guess What The Boss Or The Client Wants Is The Most Debilitating Of All Influences In The Creation Of Good Advertising.