When You Reach For The Stars You

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

I Am One Who Believes That One Of The Greatest Dangers Of Advertising Is Not That Of Misleading People, But That Of Boring Them To Death.

Keep It Simple. Let's Do The Obvious Thing -the Common Thing- But Let's Do It Uncommonly Well.

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

I Think A Smart Woman Can Sell The Average Man Anything.