When You Reach For The Stars You

Good Advertising Should Give The Reader Essential Facts About The Product Or Company Advertised And Should Do So Engagingly Without Trickery Or Hogwash.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

I Think A Smart Woman Can Sell The Average Man Anything.