I Regard A Great Ad As The

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.