I Regard A Great Ad As The

Regardless Of The Moral Issue, Dishonesty In Advertising Has Proved Very Unprofitable

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.

Creative Ideas Flourish Best In A Shop Which Preserves Some Spirit Of Fun. Nobody Is In Business For Fun, But That Does Not Mean There Cannot Be Fun In Business.

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.

What Helps People, Helps Business.