The Most Powerful Element In Advertising Is

Good Advertising Does Not Just Circulate Information. It Penetrates The Public Mind With Desires And Belief.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.

An Idea Can Turn To Dust Or Magic, Depending On The Talent That Rubs Against It.

It May Well Be That Creativity Is The Last Unfair Advantage We're Legally Allowed To Take Over Our Competitors.