The Most Powerful Element In Advertising Is

The Difference Between The Forgettable And The Enduring Is Artistry.

It May Well Be That Creativity Is The Last Unfair Advantage We're Legally Allowed To Take Over Our Competitors.

Rules Are What The Artist Breaks; The Memorable Never Emerged From A Formula.

The Real Giants Have Always Been Poets, Men Who Jumped From Facts Into The Realm Of Imagination And Ideas.

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.