The Most Powerful Element In Advertising Is

It Is Insight Into Human Nature That Is The Key To The Communicator's Skill. For Whereas The Writer Is Concerned With What He Puts Into His Writings, The Communicator Is Concerned With What The Reader Gets Out Of It. He Therefore Becomes A Student Of How People Read Or Listen.

Research Can Trap You Into The Past.

In Advertising, Not To Be Different Is Virtually Suicidal.

The Creative Man With An Insight Into Human Nature, With The Artistry To Touch And Move People, Will Succeed. Without Them He Will Fail.

Just Because Your Ad Looks Good Is No Insurance That It Will Get Looked At. How Many People Do You Know Who Are Impeccably Groomed... But Dull?