The Most Powerful Element In Advertising Is

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.

In This Very Real World, Good Doesn't Drive Out Evil. Evil Doesn't Drive Out Good. But The Energetic Displaces The Passive.

Imitation Can Be Commercial Suicide.

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.