Advertising Doesn't Create A Product Advantage. It

A Great Ad Campaign Will Make A Bad Product Fail Faster. It Will Get More People To Know It's Bad.

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.

The Heart Of Creativity Is Discipline.

Our Job Is To Bring The Dead Facts To Life.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.