It May Well Be That Creativity Is

The Real Giants Have Always Been Poets, Men Who Jumped From Facts Into The Realm Of Imagination And Ideas.

Never Do Anything Yourself That You Can Hire Someone Else To Do, Especially If They Can Do It Better.

Properly Practiced Creativity Must Result In Greater Sales More Economically Achieved. Properly Practiced Creativity Can Lift Your Claims Out Of The Swamp Of Sameness And Make Them Accepted, Believed, Persuasive, Urgent.

The Most Powerful Element In Advertising Is The Truth.

Don't Confuse Good Taste With The Absence Of Taste.