An Idea Can Turn To Dust Or

A Principle Isn't A Principle Until It Costs You Something.

Our Job Is To Sell Our Clients' Merchandise... Not Ourselves. Our Job Is To Kill The Cleverness That Makes Us Shine Instead Of The Product. Our Job Is To Simplify, To Tear Away The Unrelated, To Pluck Out The Weeds That Are Smothering The Product Message.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

Adapt Your Techniques To An Idea, Not An Idea To Your Techniques.

Our Job Is To Bring The Dead Facts To Life.