Good Advertising Does Not Just Circulate Information.

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.

Creativity Is The Most Practical Thing A Businessman Can Employ.

Properly Practiced Creativity Must Result In Greater Sales More Economically Achieved. Properly Practiced Creativity Can Lift Your Claims Out Of The Swamp Of Sameness And Make Them Accepted, Believed, Persuasive, Urgent.

Today's Smartest Advertising Style Is Tomorrow's Corn.

If You Stand For Something, You Will Always Find Some People For You And Some People Against You. If You Stand For Nothing, You Will Find Nobody Against You, And Nobody For You.