The Heart Of Creativity Is Discipline.

Word Of Mouth Is The Best Medium Of All.

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.

Today's Smartest Advertising Style Is Tomorrow's Corn.

The Truth Isn't The Truth Until People Believe You, And They Can't Believe You If They Don't Know What You're Saying, And They Can't Know What You're Saying If They Don't Listen To You, And They Won't Listen To You If You're Not Interesting, And You Won't Be Interesting Unless You Say Things Imaginatively, Originally, Freshly.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.