The Heart Of Creativity Is Discipline.

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.

In Communications, Familiarity Breeds Apathy.

A Principle Isn't A Principle Until It Costs You Something.

The Most Powerful Element In Advertising Is The Truth.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.