Advertising Is The Art Of Persuasion.

The Real Giants Have Always Been Poets, Men Who Jumped From Facts Into The Realm Of Imagination And Ideas.

Because An Appeal Makes Logical Sense Is No Guarantee That It Will Work.

The Difference Between The Forgettable And The Enduring Is Artistry.

A Great Ad Campaign Will Make A Bad Product Fail Faster. It Will Get More People To Know It's Bad.

We Are So Busy Measuring Public Opinion That We Forget We Can Mold It. We Are So Busy Listening To Statistics We Forget We Can Create Them.