Imitation Can Be Commercial Suicide.

We Are So Busy Measuring Public Opinion That We Forget We Can Mold It. We Are So Busy Listening To Statistics We Forget We Can Create Them.

I Warn You Against Believing That Advertising Is A Science.

Advertising Doesn't Create A Product Advantage. It Can Only Convey It.

Research Can Trap You Into The Past.

Properly Practiced Creativity Can Make One Ad Do The Work Of Ten.