Imitation Can Be Commercial Suicide.

Let Us Prove To The World That Good Taste, Good Art, And Good Writing Can Be Good Selling.

Advertising Is Fundamentally Persuasion And Persuasion Happens To Be Not A Science, But An Art.

Advertising Is The Art Of Persuasion.

The Heart Of Creativity Is Discipline.

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.