A Principle Isn't A Principle Until It

Advertising Is The Art Of Persuasion.

All Of Us Who Professionally Use The Mass Media Are The Shapers Of Society. We Can Vulgarise That Society. We Can Brutalise It. Or We Can Help Lift It Onto A Higher Level.

In Communications, Familiarity Breeds Apathy.

An Idea Can Turn To Dust Or Magic, Depending On The Talent That Rubs Against It.

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.