The Brain Has This Amazing Ability To

If You Tell People That They Have What It Takes To Succeed, They'll Prove You Right

The Golden Rule Of Habit Change: You Can't Extinguish A Bad Habit, You Can Only Change It.

Shampoo Doesn’t Have To Foam, But We Add Foaming Chemicals Because People Expect It Each Time They Wash Their Hair. Same Thing With Laundry Detergent. And Toothpaste—now Every Company Adds Sodium Laureth Sulfate To Make Toothpaste Foam More. There’s No Cleaning Benefit, But People Feel Better When There’s A Bunch Of Suds Around Their Mouth. Once The Customer Starts Expecting That Foam, The Habit Starts Growing.

Simply Giving Employees A Sense Of Agency- A Feeling That They Are In Control, That They Have Genuine Decision-making Authority - Can Radically Increase How Much Energy And Focus They Bring To Their Jobs.

Then One Day, We’ll Put The Reward In The Old Place, And Put In The Rat, And, By Golloy, The Old Habit Will Rememerge Right Away. Habits Never Really Disappear. They’re Encoded Into The Sturctures Of Our Brain, And That’s A Huge Advantage For Us, Because It Would Be Awful If We Had To Relearn How To Drive After Every Vacation. The Problem Is That Your Brain Can’t Tell The Difference Between Bad And Good Habits, And So If You Have A Bad One, It’s Always Lurking There, Waiting For The Right Cues And Rewards.