Soon Is Not As Good As Now.

For Most Modern Marketers, Quantity Isn't The Point. What Matters Is To Matter. Lives Changed. Work That Made An Actual Difference. Connection.

Competition Validates You. It Creates A Category. It Permits The Sale To Be This Or That, Not Yes Or No.

It's Impossible To Have A Coin With Only One Side. You Can't Have Heads Without Tails. Innovation Is Like That. Initiative Is Like That. Art Is Like That. You Can't Have Success Unless You're Prepared To Have Failure. As Soon As You Say, 'failure Is Not An Option,' You've Just Said, 'innovation Is Not An Option.'

Emotions Are Far More Contagious Than Any Disease. A Smile Or A Panic Will Spread Through A Group Of People Far Faster Than Any Virus Ever Could. When You Walk Into The Office Or A Negotiation, Then, Wash Your Bad Mood Away Before You See Us. Don't Cough On Us, Don't Sneeze On Us, Sure, But Don't Bring Your Grouchiness, Your Skepticism Or Your Fear In Here Either. It Might Spread.

The Way You Make Something Happen Is To Do Something That A Fool Could Screw Up.