A Product For Everyone Rarely Reaches Much

Most People Have Bosses Who Hire Them To Fill A Slot In The Work Chart And To Do What They Are Told. And Most People Who Are Doing What They Are Told Feel Safe; It Feels Reliable.

The Habit Of Doing More Than Is Necessary Can Only Be Earned Through Practice.

If It's Worth Listening To, It's Worth Questioning Until You Understand It.

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.

Permission Marketing Is Marketing Without Interruptions.