A Product For Everyone Rarely Reaches Much

In A Long Distance Race, Everyone Gets Tired. The Winner Is The Runner Who Figures Out Where To Put The Tired, Figures Out How To Store It Away Until After The Race Is Over. Sure, He's Tired. Everyone Is. That's Not The Point. The Point Is To Run.

Getting Picked Is Fine If It Happens To You. But It's Not A Plan. It's A Version Of Waiting And Hoping.

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.

If You're Remarkable, Then It's Likely That Some People Won't Like You. That's Part Of The Definition Of Remarkable. Nobody Gets Unanimous Praise - Ever. The Best The Timid Can Hope For Is To Be Unnoticed. Criticism Comes To Those Who Stand Out. Playing It Safe. Following The Rules. They Seem Like The Best Ways To Avoid Failure. Alas, That Pattern Is Awfully Dangerous. The Current Marketing “rules” Will Ultimately Lead To Failure. In A Crowded Marketplace, Fitting In Is Failing. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

Don't Measure Anything Unless The Data Helps You Make A Better Decision Or Change Your Actions. If You're Not Prepared To Change Your Diet Or Your Workouts, Don't Get On The Scale.