A Product For Everyone Rarely Reaches Much

Are You Doing Work Worth Doing, Or Are You Just Doing Your Job?

Turn Strangers Into Friends. Turn Friends Into Donors. And Then Do The Most Important Job: Turn Your Donors Into Fundraisers.

You Can't Fool All The People, Not Even Most Of The Time. And People, Once Unfooled, Talk About The Experience.

The Goal Is To Be On The Hook, Not To Let Someone Else Do The Scary Parts.

Competence Is No Longer Scarce.