If You Measure It, It Will Improve.

A Tribe Is A Group Of People Connected To One Another, Connected To A Leader, And Connected To An Idea. For Millions Of Years, Human Beings Have Been Part Of One Tribe Or Another. A Group Needs Only Two Things To Be A Tribe: A Shared Interest And A Way To Communicate.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

Successful People Fail Often, And, Worth Noting, Learn More From That Failure Than Everyone Else.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

You Dont Need To Convince Everyone. All You Need To Do Is Motivate People Who Choose To Follow You.