Don't Have Any Meetings About Your Web

Great Work Is The Result Of Seeking Out Tension, Not Avoiding It.

Leaders Lead When They Take Positions, When They Connect With Their Tribes, And When They Help The Tribe Connect To Itself.

If You Do A Job Where Someone Tells You Exactly What To Do, They Will Find Someone Cheaper Than You To Do It. And Yet Our Schools Are Churning Out Kids Who Are Stuck Looking For Jobs Where The Boss Tells Them Exactly What To Do.

The Job Is Not The Work.

If You've Got The Platform And The Ability To Make A Difference, Then This Goes Beyond 'should' And Reaches The Level Of 'must.' You Must Make A Difference Or You Squander The Opportunity. Wasting The Opportunity Both Degrades Your Own Ability To Contribute And, More Urgently, Takes Something Away From The Rest Of Us.