Regardless Of The Moral Issue, Dishonesty In

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.

A Good Ad Which Is Not Run Never Produces Sales.

Let's Gear Our Advertising To Sell Goods, But Let's Recognize Also That Advertising Has A Broad Social Responsibility.

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.