Regardless Of The Moral Issue, Dishonesty In

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

Plan The Sale When You Plan The Ad

The Most Dangerous Thing That Can Happen To Us, I Think, Is To Permit A Feeling To Develop That Any Client Is A Problem. I Have Always Taken The Attitude That No Account Is A 'problem Account' But That All Accounts Have Important Problems Attached To Them - That You Can Waste More Time And Burn Up More Nervous Energy By Fighting A Problem Than By Taking A Positive Attitude And Solving It. It Sure Gives You A Nice, Warm Glow When You Do.

Advertising Is The Ability To Sense, Interpret... To Put The Very Heart Throbs Of A Business Into Type, Paper And Ink.

Don’t Tell Me How Good You Make It; Tell Me How Good It Makes Me When I Use It.