I Am One Who Believes That One

Advertising Is The Ability To Sense, Interpret... To Put The Very Heart Throbs Of A Business Into Type, Paper And Ink.

I Regard A Great Ad As The Most Beautiful Thing In The World.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

Plan The Sale When You Plan The Ad

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.