Steep Yourself In Your Subject, Work Like

I Have Learned To Respect Ideas, Wherever They Come From. Often They Come From Clients. Account Executives Often Have Big Creative Ideas, Regardless Of What Some Writers Think.

Don't Tell People How Good You Make The Goods; Tell The How Good Your Goods Make Them.

I Think A Smart Woman Can Sell The Average Man Anything.

If You Are Writing About Baloney, Don't Try And Make It Cornish Hen, Because That's The Worst Kind Of Baloney There Is. Just Make It Darn Good Baloney.

There Is No Such Thing As A Permanent Advertising Success.