Advertising Is The Ability To Sense, Interpret...

Fun Without Sell Gets Nowhere, But Sell Without Fun Tends To Become Obnoxious.

If You Don't Get Noticed, You Don't Have Anything. You Just Have To Be Noticed, But The Art Is In Getting Noticed Naturally, Without Screaming Or Without Tricks.

Rarely Have I Seen Any Really Great Advertising Created Without A Certain Amount Of Confusion, Throw-aways, Bent Noses, Irritation And Downright Cursedness.

Make It Simple. Make It Memorable. Make It Inviting To Look At. Make It Fun To Read.

A Company In Which Anyone Is Afraid To Speak Up, To Differ, To Be Daring And Original, Is Closing The Coffin Door On Itself.