Rather, To Change A Habit, You Must

Cravings Are What Drive Habits. And Figuring Out How To Spark A Craving Makes Creating A New Habit Easier.

Champions Don’t Do Extraordinary Things. They Do Ordinary Things, But They Do Them Without Thinking, Too Fast For The Orther Team To React. They Follow The Habits They’ve Learned.

Willpower Isn’t Just A Skill. It’s A Muscle, Like The Muscles In Your Arms Or Legs, And It Gets Tired As It Works Harder, So There’s Less Power Left Over For Other Things.

The More You Focus, The More That Focus Becomes A Habit.

The Best Agencies Understood The Importance Of Routines. The Worst Agencies Were Headed By People Who Never Thought About It, And Then Wondered Why No One Followed Their Orders.