Most Of The Choices We Make Each

Once People Learned How To Believe In Something, That Skill Started Spilling Over To Other Parts Of Their Lives, Until They Started Believing They Could Change. Belief Was The Ingredient That Made A Reworked Habit Loop Into A Permanent Behavior.

Since The 17th Century, Insurance Agents Have Been The Foremost Experts On Risk.

If You Believe You Can Change - If You Make It A Habit - The Change Becomes Real.

The Biggest Moment Of Flexibility In Our Shopping Habits Is When We Have A Child, Because When You Think About It, All Of Your Old Routines Sort Of Go Out The Window, And Suddenly A Marketer Can Come In And Sell You New Kinds Of Things.

Companies Aren’t Families. They’re Battlefields In A Civil War. Yet Despite This Capacity For Internecine Warfare, Most Companies Roll Along Relatively Peacefully, Year After Year, Because They Have Routines—habits—that Create Truces That Allow Everyone To Set Aside Their Rivalries Long Enough To Get A Day’s Work Done.