America Is The Saudi Arabia Of Coal.

If You Tell People That They Have What It Takes To Succeed, They'll Prove You Right

The Biggest Moment Of Flexibility In Our Shopping Habits Is When We Have A Child, Because When You Think About It, All Of Your Old Routines Sort Of Go Out The Window, And Suddenly A Marketer Can Come In And Sell You New Kinds Of Things.

Rather, To Change A Habit, You Must Keep The Old Cue, And Deliver The Old Reward, But Insert A New Routine.

The Brain Has This Amazing Ability To Find Happiness Even When The Memories Of It Are Gone.

Habits Are Powerful, But Delicate. They Can Emerge Outside Our Consciousness, Or Can Be Deliberately Designed. They Often Occur Without Our Permission, But Can Be Reshaped By Fiddling With Their Parts. They Shape Our Lives Far More Than We Realize—they Are So Strong, In Fact, That They Cause Our Brains To Cling To Them At The Exclusion Of All Else, Including Common Sense.