America Is The Saudi Arabia Of Coal.

The Biggest Moment Of Flexibility In Our Shopping Habits Is When We Have A Child, Because When You Think About It, All Of Your Old Routines Sort Of Go Out The Window, And Suddenly A Marketer Can Come In And Sell You New Kinds Of Things.

If You Want To Do Something That Requires Willpower - Like Going For A Run After Work - You Have To Conserve Your Willpower Muscle During The Day.

Companies Aren’t Families. They’re Battlefields In A Civil War. Yet Despite This Capacity For Internecine Warfare, Most Companies Roll Along Relatively Peacefully, Year After Year, Because They Have Routines—habits—that Create Truces That Allow Everyone To Set Aside Their Rivalries Long Enough To Get A Day’s Work Done.

If You Tell People That They Have What It Takes To Succeed, They'll Prove You Right

However, To Modify A Habit, You Must Decide To Change It. You Must Consiously Accept The Hard Work Of Identifying The Cues And Rewards That Drive The Habits' Routines, And Find Alternatives. You Must Know You Have Control And Be Self-conscious Enough To Use It -- And Every Chapter In This Book Is Devoted To Illustrating A Different Aspect Of Why That Control Is Real.